Puraai was born in 2018 from the desire of two Italian designers to create a collection of sustainable sneakers. “Pura” in Japanese means “plastic” while “ai” means love. The brand name effectively expresses the philosophy that underlies the collection: plastic, if used and recycled correctly, is an extraordinary material that can be used and reused in a thousand ways while respecting the environment. In fact, Puraai offers a collection of sneakers made with recycled or natural materials and are totally vegan.
Puraai in Palermo it is also available in our boutique in Via Alcide De Gasperi, 62.