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The innovation brought to Paris by French designer Philippe Model in the Eighties met up, in 2008, with the eclectic and visionary talent of Paolo Gambato, the designer who became the brand's creative director. Since then, the classic tradition has been enhanced by Italian craftsmanship in the concept of the iconic and sophisticated Elastique line and in the famous daytime footwear bearing the hand-stitched shield as its hallmark of quality and "sartorial" luxury. "Every model is the fruit of instinct and unconventional content," explains the Italian designer. "Freedom in the creative phase is backed up by rigorous analysis of each product, whose wearability must be in line with precise parameters to achieve the highest levels of comfort.".

Every Philippe Model shoe embodies the inestimable value of the Italian craft tradition created in production processes located in the Riviera del Brenta, an area not far from Venice that is renowned throughout the world for its know-how and high standards of quality in the footwear industry. From the cutting of the hides to the manual construction of the sole, every single detail plays its part in transforming a Philippe Model shoe into a marriage of comfort and design. The small differences between one shoe and another should be seen as the end result of manual procedures that cannot be reduced to aseptic industrial production and standardization of style.

The raised fussbett and handmade sole are just two of the stylistic changes and technological innovations that give the footwear a bespoke feel whilst guaranteeing top performance. "Philippe Model was able to elevate the traditional concept of a gym shoe by using high-end materials that were previously reserved for exclusive products or special occasions." Experimentation with noble materials, combined with a fluid aesthetic and increasingly rare craft techniques, gives the urban avant-garde an extraordinarily genuine and unconventional product. Made with meticulous care in Italy.

The twin spirits of Philippe Model live parallel lives like the images in a split-screen video. Alongside the daytime footwear line, which has given innovative twists to conventional codes, is Elastique's more feminine perspective, in which the revisiting of the famous elastic shoe offers an aesthetic that's both classic and pioneering. Variety of expressive idioms and concepts generates harmonies and distortions, possibilities and pleasing risks. Apparent contrasts in form and mode of use allow each of the collections to address the market with its own expressive charge and high degrees of personalization.

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