New Balance is an athletic footwear brand for men, women and kids. It is popular for running shoes available in several designs and widths for a perfect fit and an optimal performance.

Products are available for both professional athletes and amateurs.

New Balance was founded in 1906 by William Riley in Boston, producing arches and anatomic supports for workers who spend a lot of time standing up. Later it becomes an international global sportswear company.

New Balance in Palermo is also available in our boutique in Via Alcide De Gasperi, 62.