GM 77 is an Italian brand acronym of its founder Gianmario Matera and his year of birth.
A brand born to tell his ideal of wardrobe for men, made of well-finished garments, English fabrics, Scottish tweed, Japanese denim where the common denominated is the quality and Italian manufacturing tradition.
Garments characterized by an elegant taste and clean lines, there is no room for tinsel or logos, but only for practical and essential garments, dedicated to modern explorers and aimed at celebrating the concept of modern classicism.
Founded by the Inzerillo Brothers in the '50s, the Boutique is located in the central avenue Alcide De Gasperi in Palermo. For over sixty years we dress the modern gentlemen with sophisticated elegance from head to toe while the sportswear line of our brands is dedicated to those who want to have both urban convenience and stylish dress up.