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Lucia Pasin opened her tailored shirts lab in Bologna in 1962, founding the brand Fray.

The company moved its headquarters to Reno, bringing with it the heritage of traditional craftsmanship and stylistic content.

The hand-made finishing enhance the work of skilled craftsmen; designs are made of a wide choice of fabrics and cottons, declined in rich and gentle chromatic kaleidoscope, with classic patterns, delicate fantasies and Australian mother of pearl buttons.

Each piece is entirely customizable in the smallest detail.

Sides, sleeves, collars and cuffs are individually hand-cut on paper patterns, in order to create a flawless result, so each element is produced ensuring the continuity of design.

The sleeves’ junction, hand tacked, allows to create a variable-width seam, extra comfortable; then collar and cuffs are applied and also customizable