Diesel

DIESEL is one of the most recognisable Italian fashion brands worldwide. Founded by Renzo Rosso in 1978, it became famous for revolutionising denim through a bold, unconventional and instantly recognisable language. Originally rooted in jeanswear, DIESEL has evolved into a true lifestyle brand spanning clothing, footwear, bags, accessories and cross-category collaborations, while preserving a strong creative identity and independent spirit.

Grounded in denim mastery and developed into a premium fashion player, DIESEL positions itself as an alternative to traditional luxury, with collections that combine innovation, provocative aesthetics, urban attitude and contemporary research. Since 2020, the collections have been overseen by creative director Glenn Martens, whose vision has further strengthened the brand’s fashion relevance while keeping its disruptive and inclusive DNA intact.

At Inzerillo, DIESEL is aimed at customers looking for clothing and accessories with strong personality: jeans, T-shirts, hoodies, jackets, shoes, bags and distinctive details that bring energy, individuality and a modern attitude to the wardrobe. The brand speaks to those who see denim as an identity code, while also embracing the fashion evolution of casualwear through a premium and street-informed lens.

At the same time, DIESEL is also pursuing a responsibility strategy through its “For Responsible Living” platform, with goals focused on lower-impact materials, circularity, traceability and social and environmental standards across the supply chain. This adds depth to a label that continues to innovate without losing its rebellious core.

Diesel in Palermo is also available in our boutique in Via Alcide De Gasperi, 62.