A.P.C. is a French brand of ready-to-wear for men and women, founded by the Tunisian Jean Touitou in 1987.
A.P.C. is the acronym for “Atelier de Production et Création”, a clothing and accessories collection, known worldwide for its simple and minimalist designs, without showy logos.
The selvedge denim collection is one of the brand’s main product; classic or skinny jeans and mini skirts, very popular among fans of Japanese denim, with trendy cuts and fashionable details.
The A.P.C. fans love its natural denim, delavé in the right place; customers are invited to bring their old denim jeans in the A.P.C. stores, where they will be replaced with a new pair at half price.
The brand eclectic philosophy offers a niche elegance, a urban-casual clothing, easy to wear that mixes luxury knitwear and outerwear, caban jackets, shoes and accessories characterized by a "Parisian chic" aesthetic: the “less is more” approach is so hard to find nowadays.
A.P.C. in Palermo is also available in our boutique in Via Alcide De Gasperi, 62.
Founded by the Inzerillo Brothers in the '50s, the Boutique is located in the central avenue Alcide De Gasperi in Palermo. For over sixty years we dress the modern gentlemen with sophisticated elegance from head to toe while the sportswear line of our brands is dedicated to those who want to have both urban convenience and stylish dress up.